Blley

Blley Terms of Service

Effective date: 20 August 2026 · Version: 2026-08-20

1. About Blley and these Terms

Blley is a product and service operated by Zimpl Inc. Zimpl Inc. is a Delaware C Corporation, with its address at 300 Delaware Ave., Suite 210, Wilmington, DE 19801, United States. In these Terms, “Blley”, “we”, “us” and “our” mean Zimpl Inc. and the Blley product and services it operates; “you” means the person or organisation using Blley.

These Terms govern your access to and use of the Blley platform — the Blley marketplace, the Blley gateway, publisher tenant websites operated through Blley, and the related tools and services (together, the “Services”). By using the Services you agree to these Terms. If you do not agree, do not use the Services.

Some Services have additional, service-specific terms (for example advertising or featured-placement terms). Where additional terms apply, they supplement these Terms, and if there is a direct conflict the additional terms govern for that Service.

2. Eligibility and accounts

To use certain features you need a Blley account. You are responsible for providing accurate account information, for keeping your credentials secure, and for activity that occurs under your account. You must have the legal capacity to enter into these Terms and must use the Services only for lawful purposes.

A Blley account is the umbrella identity; access to a particular vertical, such as Blley Property, is granted through a separate membership or activation step. Holding a Blley account does not by itself create a membership in any vertical.

3. Marketplace role

Unless a specific Service expressly and identifiably states otherwise, Blley is a technology and marketplace platform. Blley hosts and displays listings and information published by publishers, facilitates search and discovery, routes enquiries to publishers, supports publisher tenant websites, and provides commercial and advertising tools.

Blley is not automatically, and does not act as, the property owner, landlord, seller, developer, licensed broker, agent for any party to a transaction, transaction counterparty, escrow agent, or buyer’s representative. Nothing in the Services should be read as creating any such role or as regulated real-estate, brokerage, financial, or escrow activity by Blley.

Because listing and property information comes substantially from publishers, you must independently verify anything you intend to rely on, including ownership, title, authority to transact, property condition, availability, price, specifications, developer or publisher claims, and any transaction or legal details. Blley does not guarantee the accuracy, completeness, legality or availability of any listing or property, and does not guarantee that any transaction will occur or complete.

4. Publisher and business accounts

“Publishers” are the real-estate agencies, developers or builders, agent businesses and other listing publishers that use Blley to publish listings and operate a presence. Publisher access is granted through membership and, where applicable, an approval step, and is managed through the account, membership and status controls described in these Terms.

As a publisher, you are responsible for:

  • having the authority and rights to publish the listings and content you submit;
  • the accuracy, legality, availability and status of that content;
  • pricing, photographs and other media, property descriptions, offers and claims;
  • compliance with applicable real-estate, consumer and advertising rules; and
  • your interactions, dealings and transactions with the enquiries and leads you receive.

To the maximum extent permitted by applicable law, Blley is not responsible for publisher-created content or misinformation merely because the platform hosts or carries it, and the responsibilities above remain with the publisher.

5. Listings and publisher content

“Publisher content” means the listings, projects, property information, images, documents, media, profiles and related material a publisher submits to or publishes through the Services. A listing is owned by the publisher that submits it; a Blley account never becomes the owner of a publisher’s listing simply because it is displayed through Blley. You must not submit content you do not have the right to submit, and you must not submit unlawful, infringing, or misleading content.

6. Content licence

You (the publisher) retain ownership of your publisher content. Publishing content through Blley does not transfer ownership of that content to Zimpl Inc.

To enable Blley to operate the Services and present your content, you grant Zimpl Inc. a non-exclusive, worldwide, royalty-free licence, for the period necessary to provide and operate the relevant Service, to host, store, reproduce, resize and transform, create thumbnails of, publish, display, index, distribute and promote your publisher content through:

  • the Blley marketplace;
  • publisher tenant websites, including custom domains;
  • share, structured-data, search and sitemap surfaces; and
  • publisher-enabled featured, sponsored, campaign, CrossMarket or equivalent Blley distribution and marketing channels.

This licence is limited to operating and marketing the Services. It does not grant Zimpl Inc. the right to independently sell your publisher content as content in its own right. To the extent technically necessary to operate the Services, this licence includes the right to allow Blley’s infrastructure and service providers to process the content solely to provide the Services, subject to applicable law and contractual commitments. The licence for a given item ends when it is no longer needed to provide the relevant Service; withdrawing content removes it from public display through the Services’ eligibility controls.

7. Enquiries and communications

The Services let visitors send enquiries about listings. Blley facilitates the intake and routing of an enquiry and delivers it to the relevant publisher. The publisher then independently manages the resulting lead and any business relationship with the person enquiring.

Blley does not guarantee that a publisher will read or respond to an enquiry, and does not guarantee that any viewing, transaction or other outcome will result. How Blley handles personal information in connection with enquiries and communications is described in the Blley Privacy Policy.

8. Acceptable use

You must not use the Services to engage in, or to attempt or facilitate, any of the following:

  • fraud or other unlawful activity or content;
  • misleading, fake or non-genuine listings;
  • impersonation of any person or organisation;
  • infringement of intellectual property or other third-party rights;
  • distribution of malware or security attacks against the Services or their users;
  • abuse of credentials or attempts to bypass access controls or authentication;
  • abusive scraping or automation of the Services;
  • interference with, or degradation of, the Services or their infrastructure;
  • misuse of the enquiry or contact systems, including spam;
  • abuse of the advertising or commercial systems; or
  • any activity that violates applicable law or the rights of others.

Blley does not represent that it automatically detects, scans or screens all content or activity. Blley may, but is not obliged to, review content or activity, and may act on reports it receives.

9. Suspension, restriction and termination

Blley may suspend, restrict, disable or end access to an account, membership, publisher, listing, project or Service where reasonably necessary, including for breach of these Terms, fraud, security risk, unlawful use, non-payment where applicable, a legal or regulatory order, risk to the platform or its users, abuse, or investigation. Depending on the circumstances, action may be temporary or permanent, and content may be placed on a reversible hold.

Where appropriate — for example in cases of unlawful use, fraud, a security threat, a legal or regulatory order, non-payment, material breach, an emergency, force majeure, or circumstances outside our reasonable control — action may be taken immediately and without advance notice.

You may ask to close your Blley account. Closure is subject to the account’s current relationships and to the retention and other consequences described in the Blley Privacy Policy; certain records are retained after closure where necessary or legally required.

10. Commercial services

Blley offers paid commercial services to publishers and advertisers. These operate on a prepaid basis: value is added to a commercial balance in advance and is drawn down as services are delivered. Balances are accounted for in exact amounts and cannot go negative, so a service is delivered only while the prepaid balance covers it.

Commercial services are subject to approval and governance controls. Blley may decline, hold, suspend or reject a commercial account, advertiser, campaign or item; governance and eligibility controls may prevent or stop delivery regardless of available balance. Blley does not currently offer an online card-payment gateway through the Services, and these Terms do not create one; how prepaid value is added is arranged through the available funding methods.

11. Advertising, featured and sponsored services

Advertising and promotional services include featured placements, sponsored search, and campaigns. Featured entitlements are time-bounded and are consumed over their validity period. Sponsored search may be charged per qualifying click. Targeting uses a defined, governed set of criteria and is not based on tracking an individual’s behaviour across the Services. Reporting is provided in aggregate.

Blley does not guarantee any particular outcome from advertising or promotional services, including any number or level of impressions, clicks, leads, enquiries, sales, placement position, ranking, availability, conversion, or return on investment. Placement and ranking are determined by the Services’ own rules, and a payment does not make ineligible inventory eligible or override governance controls.

12. Free and promotional services

Blley may offer, change or end promotional credits, free services, complimentary access, limited trials and time-bound promotional placements, on a prospective basis. No free or promotional service creates a perpetual or guaranteed entitlement. Promotional or free credits have no cash value and are not refundable for cash unless applicable law requires otherwise.

13. Payments, credits and refund principles

Paid commercial value is prepaid and is drawn down as services are delivered, as described above. Where Blley accepts a paid fixed-duration commitment, it will ordinarily be honoured through the agreed period, subject to these Terms. Prospective changes to packages or pricing do not remove a fixed commitment you have already paid for.

If Blley itself discontinues a paid service before the end of a committed period for ordinary business reasons and cannot continue it, Blley will provide an appropriate pro-rata refund, or an equivalent credit agreed with you, for the unused paid portion, subject to applicable law. Promotional or free credits are not refundable for cash except where applicable law requires.

14. Service changes

Blley may improve, modify, replace, add to, or discontinue features and functionality of the Services, and may change packages and pricing, on a prospective basis. We will not retrospectively reduce a fixed commitment you have already paid for, except as provided in the payment and discontinuation sections above.

15. Business and service discontinuation

Zimpl Inc. retains the right to discontinue Blley as a whole, to discontinue a material Service, market, package or commercial offering, and to restructure the business, subject to applicable law and existing contractual commitments. Zimpl Inc. does not commit to operate Blley or any Service in perpetuity.

For an ordinary planned discontinuation that materially affects an active paid service or customer data, Blley will aim to give at least approximately 90 days’ prior notice where reasonably practicable. This is a target, not an unconditional guarantee: it does not apply, or may apply differently, where prevented or shortened by a legal or regulatory requirement, a security incident or threat, fraud, non-payment, material breach, an emergency, force majeure, or circumstances outside our reasonable control.

16. Data export on discontinuation

In connection with an ordinary planned discontinuation, Blley will provide a reasonable opportunity to export the customer data that Blley actually makes exportable. This does not include, and Blley does not undertake to provide, an export of the entire database, other customers’ or other people’s data, security or audit internals, data Blley cannot lawfully disclose, or records that must be retained. What personal data a person can access or export, and the limits on it, are described in the Blley Privacy Policy.

17. Ask Blley and automated assistance

“Ask Blley” and similar features provide automated assistance and search functionality. Their output depends on available listing and platform data and may be incomplete, inaccurate or out of date. Automated assistance is not, and must not be relied on as, legal, financial, mortgage, investment, valuation, tax or other professional advice, and you must independently verify any information before relying on it.

The current implementation does not send your queries to an external artificial-intelligence or model provider. If this changes in the future, it will be subject to applicable privacy and legal requirements and to any disclosure or consent then required.

18. Intellectual property

The Blley software, platform, user interface, branding, logos, documentation, and the design, system and database or vocabulary compilations that Zimpl Inc. creates are owned by Zimpl Inc. or its licensors and are protected by intellectual-property laws. Except for the rights expressly granted in these Terms, no rights in the foregoing are granted to you.

These ownership rights do not extend to publisher content or to other users’ content, which remain the property of their respective owners, and do not override third-party components, which remain governed by their own licences.

19. Third-party services and links

The Services may reference, link to, or interoperate with third-party services, websites or content, including publisher tenant websites and publisher-provided links. Blley does not control and is not responsible for third-party services or content, and your use of them is at your own risk and subject to their own terms.

20. Disclaimers and no guarantees

To the maximum extent permitted by applicable law, the Services are provided on an “as available” basis. Blley does not warrant that the Services will be uninterrupted, timely, secure or error-free, or that listing or property information (which is supplied substantially by publishers) is accurate, complete or current. Blley does not guarantee any transaction, enquiry, placement or performance outcome. You are responsible for independently verifying property and transaction facts. Nothing in these Terms excludes or limits rights or protections that cannot be excluded or limited under applicable law, including mandatory consumer protections.

21. Limitation of liability

To the maximum extent permitted by applicable law, and subject to liability that cannot be excluded or limited under applicable law:

  • for a customer who has paid fees to Blley, Zimpl Inc.’s total aggregate liability arising out of or in connection with the Services and these Terms is limited to the amount of fees actually paid by that customer to Blley during the twelve (12) months preceding the event giving rise to the claim; and
  • for a user who has not paid fees to Blley, Zimpl Inc.’s liability is limited to the maximum extent permitted by applicable law.

To the maximum extent permitted by applicable law, Zimpl Inc. is not liable for indirect, incidental, special, consequential or punitive losses, or for loss of profits, revenue, goodwill or data, arising out of or in connection with the Services.

22. Publisher indemnity

If you are a publisher or business user, you agree to indemnify and hold harmless Zimpl Inc. from and against claims, losses and reasonable costs arising out of or in connection with: the content you submit; your lack of rights in that content; intellectual-property infringement; unlawful, fraudulent or misleading listings; your property or business dealings; your misuse of the Services; and your violation of applicable law or third-party rights. This indemnity is proportionate to your responsibility and does not apply to matters caused by Zimpl Inc. It does not impose a general indemnity on ordinary marketplace visitors.

23. Assignment, sale and change of control

You may not assign or transfer your rights or obligations under these Terms without Zimpl Inc.’s consent. Zimpl Inc. may, subject to applicable law and existing contractual commitments, assign, transfer or novate these Terms and/or the Blley business or its assets, in whole or in part, in connection with a sale, merger, acquisition, financing, restructuring, subsidiary formation, joint venture, licensing arrangement, change of control, or transfer to a successor or acquirer, and may do so without requiring individual consent where applicable law allows.

Existing contractual commitments will continue with the successor or permitted assignee as applicable. Zimpl Inc. does not commit to remain the operator of Blley in perpetuity.

24. Changes to these Terms

Blley may update these Terms from time to time. Where a change is material, we will seek your renewed acceptance at an appropriate point in your use of the Services; where a change is minor or non-material, we may notify you without requiring renewed acceptance, where legally appropriate. Changes apply prospectively, and your continued use of the Services after a change takes effect is subject to the updated Terms as described here.

25. Governing law and disputes

These Terms are governed by the laws of the State of Delaware, United States, without regard to its conflict-of-laws rules, and the parties submit to the state and federal courts located in the State of Delaware, except where mandatory law provides otherwise or grants you rights to bring proceedings elsewhere. Nothing in this section removes protections or forums that applicable mandatory law makes available to you.

26. Contact

You can contact Zimpl Inc. about these Terms at legal@blley.com, or by writing to Zimpl Inc. at 300 Delaware Ave., Suite 210, Wilmington, DE 19801, United States.

27. Effective date and version

These Terms are identified by their effective date and version, shown at the top of this document. Effective date: 20 August 2026. Version: 2026-08-20.